Elu is a brand dedicated to community, functional, resourceful, and performance-driven training, designed to enhance any lifestyle. We prioritise long-term well-being and embrace the diverse experiences of everyday life, no matter their nature.

Elu was founded by Merit at the height of COVID, inspired by a desire to get people outdoors and moving in a way that truly supports their health. From the start, Elu has been rooted in the belief that movement is essential for overall well-being. But beyond physical activity, it’s the sense of community that holds everything together—because meaningful connections are just as vital to health as movement itself.

Elu, everyday.